eBay Top-rated seller: rewarding top service with increased visibility
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On 21 September 2011, eBay introduced 'eBay Top-rated seller' on eBay.com.au to recognise and reward PowerSellers who consistently provide their customers with excellent service.
The introduction of eBay Top Rated Seller on eBay.com.au is part of an ongoing drive to improve the quality of service offered by sellers on eBay. By highlighting sellers who offer the best service, buyers can feel more confident about buying online, making them more likely to return, helping to increase overall sales on eBay. |
Sellers who qualify for the eBay Top-rated seller program enjoy the following benefits:
The easiest way to find out whether you’re close to qualifying for eBay Top-rated seller status is by visiting your Seller Dashboard.
Here, you’ll be able to see how you’re currently performing and what areas you need to improve in order to qualify.
Find out more tips on improving your detailed seller ratings (DSRs).
Below is a screenshot of an eBay Top-rated seller.
To become an eBay Top-rated seller, you need to meet these requirements:
- Be a member of the PowerSeller program
- Meet the requirements for detailed seller ratings (DSRs)
In addition, the maximum number of times an eBay Top-rated seller can receive a low DSR rating (a rating of 1 or 2) is two, or 0.6% of total transactions, whichever is higher in a 12-month period.
If you’re an eBay Top-rated seller on eBay.com.au, you will automatically qualify as an eBay Top-rated seller in Canada, France and Italy. The US, UK and Germany have their own program requirements based on your transactions with buyers in those countries. You must meet their criteria to become an eBay Top-rated seller in these markets. For example, if you are a seller registered on eBay.com.au selling to the UK, you can qualify for UK eBay Top-rated seller status provided your transactions with UK or IE buyers meet the UK performance requirements.
Check the frequently asked questions for more information on international transactions.
In conjunction with the launch of eBay Top-rated seller on eBay.com.au, we have retired the PowerSeller logo from the 'View Item' page - but not the PowerSeller program.
What does this mean?
- A seller can still be a PowerSeller and is able to see that status on their dashboard
- The PowerSeller logo has disappeared from buyer flows so buyers won't see if that seller is a PowerSeller or not
- The logo is replaced with the eTRS badge, which will display if the seller is an eTRS
Why the change?
Buyers want a better way of identifying sellers who provide a high quality service and great retail experience. eBay believes that eTRS is a better way for buyers to know which sellers deliver an excellent service, as opposed to using a purely volume-based program such as PowerSeller.
1. What is Top-rated seller status and what is its purpose?
The new eBay Top-rated seller status recognises PowerSellers who consistently provide the best experiences to their customers. The program differentiates sellers by their relative performance and offers incentives and rewards for providing great buyer experiences.
2. What are the benefits of the eBay Top-rated seller status?
Benefits for eBay Top-rated sellers include:
- Increased search visibility. Top-rated sellers get increased search exposure on their fixed price listings in Best Match search results
- Prominent badge on their item pages. The eBay Top-rated seller badge is displayed on search results pages, sellers' item pages and other member profile pages
3. How do I qualify to be an eBay Top-rated seller?
To qualify as an eBay Top-rated seller, you need to:
- Meet all the quality requirements for the PowerSeller program
- Meet the minimum sales volume requirements for Top-rated seller status: 100 transactions and $3,000 in GMV over the past 12 months
- Have no more than the maximum allowed instances of 1s and 2s on all DSRs from AU buyers:
- Sellers with 400 or more transactions over the previous 3 calendar months: No more than 0.60% of transactions with 1s or 2s on each one of the four DSRs over the past 3 months
- Sellers with 400 or more annual transactions, but less than 400 over the most recent 3 completed calendar months: No more than 0.60% of transactions with 1s or 2s on each one of the four DSRs over the past 12 months
- Sellers with between 100 and 400 annual transactions: No more than two instances of 1s or 2s on each one of the four DSRs over the past 12 most recent completed calendar months. This will ensure that lower volume sellers are not disqualified based on a single transaction
4. What is the eBay Top-rated seller badge and how is it presented and explained to buyers?
Buyers see "Top-rated seller" with the Top-rated seller icon in the upper right corner of the item page for items listed by Top-rated sellers. Beneath the badge and the seller's user name, these three points will appear:
- Consistently receives highest buyers' ratings
- Posts items quickly
- Earns a track record of excellent service
5. What happens when an eBay Top-rated seller no longer meets all the requirements?
Sellers who no longer meet all the eBay Top-rated seller requirements but continue to meet PowerSeller requirements will no longer have Top-rated seller status or benefits, but will retain current PowerSeller status and benefits if they qualify.
Top-rated seller and PowerSeller status are evaluated monthly and sellers will be able to see how they are trending to meet those requirements on their Seller Dashboard.
6. If I qualify for eBay Top-rated seller status, does that apply to other countries?
Australian PowerSellers are able to qualify for eBay Top-rated seller status in other countries based on transactions with buyers from those countries. Refer to these pages for more detailed information on Austria, Germany, Ireland, Switzerland, and the US and UK's requirements. Your status in Canada, France and Italy is determined by your Global Standard, which is determined by your transactions with all buyers.
