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Fee changes – live on 22 September 2011

From 22 September 2011, eBay is introducing fee changes on These changes are designed to encourage business and professional sellers to meet the growing demand for fixed price items and remain competitive.

The changing shape of eBay

Sales in fixed price formats are driving the growth in ecommerce both on and off eBay. As more retailers compete for a share of online sales in primarily fixed price formats, businesses must remain competitive in this increasingly crowded retail landscape.

For eBay that means having more business and professional sellers list in a Store with Buy It Now.

eBay is introducing changes that will encourage business and professional sellers to meet the growing demand and remain competitive.

What’s changing?

From 22 September 2011, the following fee changes will apply:

Changes to non-Store fees

Seller scenario:

Samantha sells a wide range of clothing on eBay. Most items are vintage or one-offs but she also has a few identical new items available. Samantha sells an average of 60 items per month and currently uses both Auction and Buy It Now formats. She does not have a Store.

If Samantha makes no changes to the way she sells her items, she’ll benefit from 30 free listings each month but fees for her next 30 listings will increase. Samantha could benefit from opening a Basic Store. Not only will she have access to multi-quantity listings, she’ll also save time, effort and money with 30-day listings, provide her repeat customers with easy access to all her listings in the one spot and have access to tools to help her create a database of buyers, ‘brand’ her listings and keep customers updated with newsletter functionality she otherwise wouldn’t have. She can continue to list some items in Auction format, particularly items of undetermined value.

Changes to Store fees

Multi-quantity listing changes

From 22 September, you will need to open an eBay Store, be a PowerSeller or registered as a business on eBay plus have five or more feedback to be able to list multiple items in one listing. Read more about multi-quantity listings.

If you have multiple identical items to sell, you may save by upgrading to a Store. You will be able to pay a single insertion fee for all fixed price (BIN) listing durations, no matter how many items you're offering on that listing. Plus, the more you sell and the higher the price, the lower your final value fee. You can also increase the chances of it appearing higher in search results.

Seller scenario:

Ryan sells sporting goods. He lists all his items in Buy It Now format with free postage as he knows that’s what his customers want. He usually sells in excess of 200 items a month but has a limited range of only 10 products. Ryan has never considered opening a Store as he felt his product range was too small and was concerned he wouldn’t have any time to maintain it.

If Ryan wants to continue listing his items in multi-quantity format, he needs to open a Store. A Basic Store will cost him only $19.95 a month and enable him to continue listing in multi-quantity. While he’ll be paying an additional ‘upfront’ fee for the Store each month, he’ll save by having his listings last 30 days rather than just 10. Ryan’s listings will automatically appear in his Store and of course he’ll have access to all the benefits and tools that come with the Store. But if he’s limited with his time, he doesn’t need to do anything different to maintain his store – and his Store subscription will enable him to use the multi-quantity and 30-day listings.

Have a look at the table below to see how you may benefit from the fee changes from 22 September:

Basic Store pricing from 22 September 2011

Starting or Reserve price


Fixed Price

Insertion fee  0.01 - 0.99




1.00 - 19.99


20.00 - 49.99


50.00 - 99.99


100.00 - 399.99


Feature     Gallery



Feature Featured Plus*


Feature Featured Plus (30 & GTC)


                          Closing price
Final value fee 0.01 - 75.00

7.9% of the closing price

75.01 - 1,000

7.9% of the initial 75.00 plus 5% of the
remaining closing price (75.01 to 1,000)

Over 1,000

7.9% of the initial 75.00 plus 5% of the initial (75.01 to 1,000)
plus 3.5% of the remaining closing price (1,000.01 - closing)




Single Quantity & Multi-Quantity


Benefits of upgrading to an eBay Store

An eBay Store helps you stand out from your competitors and maximise your online sales. In addition to significant savings on fixed price and multi-quantity listings, with an eBay Store you get:

Opening an eBay Store is easy, just follow these simple steps.

Take action

By when

Take action


  • Familiarise yourself with the new fee changes to see how you can benefit
  • Sell multiple identical items? You may save by upgrading to a Store. It’s easy! Use the fee illustrator to see how much you could save

 22 September 2011

  • New fee changes take effect.

Frequently Asked Questions

1. When do the fee changes take effect? 

Changes to fees will take effect from 22 September 2011.

2. Will the new consumer seller free insertion fee pricing be permanently available on 

eBay is trialling these fee changes from 22 September this year. We’ll then look at whether to make them permanent on

3. How do I list in multi-quantity from 22 September?

If you want to list in multi-quantity, you will need to open an eBay Store, be a PowerSeller or be Registered as a Business on eBay.

4. I only want to list in multi-quantity for a one-off listing, or for a short period only (not on an ongoing basis), what should I do?

One way of listing multi-quantity is to open a Store for a short period of time (eg one month) for only $19.95 a month and then close the Store if you wish. You don’t need to worry about designing the look of the Store as you can easily choose from one of the pre-made layouts.

You'll pay just a single insertion fee for all fixed price (BIN) listing durations, no matter how many items you're offering on that listing. Plus, the more you sell and the higher the price, the lower your final value fee. You may also increase the chances of it appearing higher in search results.

Note: When you open a Store, you are excluded from the free insertion fee offer of up to 30 listings per month. Read more about the costs and benefits of opening a Store, as well as eBay’s Store cancellation process and policies.

5. Will I pay an insertion fee if I list more than 30 items in one month?

Yes. Existing listing fees per listing will apply if you list 31 or more items in one month.

6. How do I know if I am a PowerSeller or Business Registered?

A PowerSeller a seller who has achieved a PowerSeller level and has not opted out of the program.  To see your PowerSeller status, log into the Seller Dashboard within My eBay. To see whether you are a Business Registered seller, or to change your account status:

7. I only list from time to time – is it easy to open and close a Store so I don’t have to pay the monthly subscription when I am not selling?

eBay members are free to open and close a store as often as they like. 

Before subscribing members need to ensure a credit card is placed on file (under preferred payment methods – this can be changed any time after the Store is registered

To subscribe to a Store:

To unsubscribe:

8. Are sellers who have opted out of the PowerSeller program eligible for the 30 free insertion fee listings per month?

Yes. Sellers who have opted out of the PowerSeller program are still eligible for the free insertion fee trial.

9. If I list an item and it doesn't sell, do I need to pay the insertion fee? 

If you relist and it doesn’t sell, you still don’t have to pay an insertion fee  as long as the relisted item falls within the first 30 listings for that month.

10. I’m not sure if my account is registered as a business or part of the PowerSeller program. How can I find out? 

To find out if you are part of the PowerSeller program, check the Seller Dashboard. Alternatively to check if your account is registered as a business on eBay, go to My eBay, and then under the Account tab click Personal or Business Information.

11. Do the same rules apply to accounts registered outside I.e. can a Store registered on take advantage of the 30 free listings per month?

The same rules apply regardless of where the eBay account is set up. If you are a PowerSeller, Stores subscriber or registered as a business on any site you are not eligible for the 30 free listings.

*Existing fees per listing will apply thereafter.

**Excluded Categories
Business > Businesses for Sale (11759)
Cars, Bikes, Boats > Aircraft (63676)
Cars, Bikes, Boats > Boats (26429)
Cars, Bikes, Boats > Caravans, Motorhomes (32633)
Cars, Bikes, Boats > Cars (29690)
Cars, Bikes, Boats > Motorcycles (32073)
Cars, Bikes,Boats > Trucks, Commercial Vehicles (6049)
Home > Real Estate (10542)
Services (150968)
Tickets, Travel > Flights (3253)
Tickets, Travel > Tickets (1306)
Tickets, Travel > Travel (3252)
Tickets, Travel > Vouchers, Gift Certificates (109191)