Simplifying fees
On 16 May 2012, eBay introduced a number of fee changes on eBay.com.au. The changes were aimed at providing sellers with a simpler, more transparent structure and making it easier for you to predict and calculate your eBay fees.
On 16 May 2012, we introduced some changes to the fee structure to enable us to continue to offer the FREE insertion fees* we know you love, and make it easier for you to calculate your fees.
|
Type of seller
|
What's changed
|
How you benefit
|
|
Non-store seller –
Excludes all sellers who have a Store or are one or more of the following:
- Business Account Type
- Have a Registered Address outside of Australia
- PowerSellers
- Have exceeded their 30 free listings for the month.
|
- 12 free pictures on every listing
- Free Supersize, Gallery Plus and Picture Pack
- Fewer insertion fee tiers
- Reduced number of insertion fee tiers down from six to three when you exceed more than 30 listings per month
- $100 cap on final value fee
- Increased cap on the first 30 listings per month – from $49.95 to $100.00
- Continue to list your first 30 listings each month for free!
- Other small changes also apply. View the updated fees table.
|
- Save $0.59 on Gallery image (when you exceed 30 listings per month) and $0.25 on each Additional Picture
- Save $1.25 on Supersize; $1.50/$2.00 on Picture Pack; $2.49 on Gallery Plus
- Simpler, easier to understand insertion fees
- Continue to enjoy $0 insertion fees on your first 30 listings per month**.
|
|
Non-store seller –
Includes all other non-store sellers.
|
- 12 free pictures on every listing
- Free Supersize, Gallery Plus and Picture Pack
- Reduced number of insertion fee tiers for fixed price and auction-style formats – down from six to three**
- Other small changes will also apply. View the updated fees table.
|
- Simpler, easier to understand insertion fees.
|
1. Easy flat final value fee on all listings**
- We’ve simplified the final value fee structure by replacing the tiered system with flat rates which only vary depending on which Store level you’re subscribed to. This makes it easier for you to predict and calculate your eBay fees
- At the same time, we introduced a cap so that final value fees for Store listings won’t exceed $100 per item.
2. Fewer insertion fee tiers
- The number of insertion fee tiers for auction-style formats has reduced from six down to three, making it easier for you to calculate your fees.
3. Simplified Store subscriptions
eBay is consolidating the Stores structure by retiring the Basic Store and moving from three Store levels to two – Featured and Anchor. This consolidation will occur in two phases:
Phase one: 16 May, 2012 – Fee changes
- Basic Store and Featured Store fees became the same
- The Basic Store monthly subscription fee increased from $19.95 to $24.95
- Basic Stores fixed price insertion fees** reduced by 50%
- The Featured Store subscription fee reduced by 75% from $99.95 to $24.95
- Featured Store fixed price insertion fees** reduced from 30c to 20c.
Current Basic Store subscribers should take advantage of additional Store functionality by moving from a Basic Store to a Featured Store. Here’s how
Phase two: Mid-late 2012 – Store consolidation
- The Basic Store offering will retire later this year and new subscribers will only be able to select either a Featured or Anchor Store
- Basic Store subscribers who have not already done so should migrate to the new Featured Store offering.
4. FREE pictures on all listings
The new fee structure is inclusive of 12 free pictures on every listing for all sellers. Supersize, Picture Pack and Gallery Plus are also free of charge to all sellers. Read more
The table below summarises the fee changes and how different Store sellers benefit from these changes.
|
Type of seller
|
What's changed
|
How you benefit
|
|
Basic Store seller
|
Phase one: 16 May, 2012 – Fee changes
- Free Supersize, Gallery Plus and Picture Pack
- Store subscription fee increased by $5.00 per month
- Fixed price insertion fees** (down from 40c to 20c)
- Access to lower final value fee for up to $80 sales price items
- Access to full Featured Store functionality and features
- Reduced number of insertion fee tiers for auction-style formats – down from six to three
- There is no change to the appearance of Basic Stores
- Basic Store subscribers should migrate to the new Featured Store offering
- Other small changes also apply. View the updated Store seller fees table.
Phase two: Mid-late 2012 – Store consolidation
The Basic Store will retire later this year. Basic Store subscribers who have not already migrated to the new Featured Store offering should do so.
|
- Save 50% on fixed price insertion fees**
- Save on lower final value fee for items up to $80
- Access upgraded Store functionality when you migrate to the new Featured Store offering:
- 10 additional customisable pages in your Store
- Advanced Store traffic reporting (includes visitor path analysis and bid and Buy It Now tracking).
|
|
Featured Store seller
|
- Free Supersize, Gallery Plus and Picture Pack
- Subscription fee reduced from $99.95 to $24.95
- Reduced number of insertion fee tiers for auction-style listings – down from six to three
- Fixed price insertion fee** reduced from 30c to 20c
- 7.0% flat final value fee**
- $100 final value fee cap.
|
- 75% off monthly subscription fee
- Simpler, easier to understand insertion fees
- Reduced insertion fees
- Easier for you to predict and calculate your eBay fees
- You won’t pay more than $100 in final value fees per item.
|
|
Anchor Store seller
|
- Free Supersize, Gallery Plus and Picture Pack
- Continue to list in fixed price for FREE**
- 6.0% flat final value fee**
- Reduced number of insertion fee tiers for auction-style listings – down from six to three
- $100 final value fee cap.
- Continue to save with $0 insertion fees**
|
- Continue to save with $0 insertion fees**
- Easier for you to predict and calculate your eBay fees
- Simpler, easier to understand insertion fees
- You won’t pay more than $100 in final value fees per item.
|
View the updated Store seller fees table
Simpler fee structure – making it easier to calculate your costs
- $8.00 flat insertion fee for all fixed price and auction-style Motors listings
- $45.00 success fee for all fixed price, auction-style and Classifieds with Best Offer Motors listings.
The fee changes apply to all sellers listing in fixed price, auction-style and Classifieds with Best Offer in the following categories:
- Cars, Bikes, Boats > Aircraft
- Cars, Bikes, Boats > Boats
- Cars, Bikes, Boats > Caravans, Motorhomes
- Cars, Bikes, Boats > Cars
- Cars, Bikes, Boats > Trucks, Commercial Vehicles
- Cars, Bikes, Boats > Motorcycles
Insertion fees for Classifieds format in these categories have not changed.
View the updated Motors fees table
To upgrade from Basic Store to the new Featured Store offering:
- Go to My eBay. You may be asked to sign in
- Place your pointer over the Account tab, and then click Subscriptions
- Click Change Level to the right of your Store name
- Select a level, and then click the Continue button.
View the Store subscription page.
We want our sellers to succeed! To help you do that, we’re focusing on what buyers want and improving the buyer experience by introducing the following changes:
- Making a number of listing features free of charge
- Helping you deliver the professional service and engaging shopping experience buyers are looking for:
- cleaner visual experience
- relevance-based search experience
- Removing listing upgrade features which are confusing and detrimental to the buyer experience.
FREE features
You can now upload up to 12 free pictures on every listing – saving you $0.59 on Gallery image and $0.25 each Additional Picture. Supersize, Gallery Plus and Picture Pack is also free of charge to all sellers. Read more.
Removal of listing upgrade features to improve buyer experience
Based on feedback from both buyers and sellers, all features that confuse buyers will be removed and no longer available to sellers.
The following features will be removed via a phased approach starting in May 2012:
- Bold
- Border
- Featured Plus
- Highlight
- Home Page Featured
- Value Pack
- Listing Designer
On 16 May 2012, the following listing upgrade feature fee changes came into effect:
View the updated listing upgrade features table for non-store sellers
View the updated listing upgrade features table for Store sellers
| When |
Action |
|
 Now
|
Familiarise yourself with the new fee structure.
|
|
16 May 2012
|
The new fee structure is live. Highlights:
- The Featured Store subscription fee reduced by 75% from $99.95 to $24.95, and fixed price insertion fees** reduced from 30c to 20c
- Basic Store fees are the same as the new Featured Store fees. For current Basic Store sellers, this means the subscription fee has increased by $5.00 per month. However, they enjoy additional Featured Store functionality and a 50% reduction in fixed price insertion fees**
- Subtitle fee changed to $2.00 in all cases
- Scheduled listing fee changed to $0.40.
If you’re a current Basic Store subscriber: Upgrade to the new Featured Store offering now and take advantage of additional features and functionality including:
- 10 additional customisable pages in your Store
- Advanced Store traffic reporting (includes visitor path analysis and bid and Buy It Now tracking).
|
|
Mid-late 2012
|
The Basic Store will retire later this year. Basic Store subscribers who have not already done so should migrate to the new Featured Store offering.
To upgrade from Basic Store to the new Featured Store offering:
- Go to My eBay. You may be asked to sign in
- Place your pointer over the Account tab, and then click Subscriptions
- Click Change Level to the right of your Store name
- Select a level, and then click the Continue button.
|
1. When do these fee changes take effect?
Changes to fees took effect from 23:59:59 on 15 May 2012.
2. Why has eBay changed final value fees?
Many sellers told us that predicting their ‘cost of sale’ on eBay was made complex because of the tiered final value fee structure. Removing this complexity and applying a flat final value fee helps sellers forecast more accurately and efficiently.
3. Why have insertion fees changed?
Along with flat final value fees, a simpler insertion fee was something sellers have been asking for. The new fee structure makes it even easier to calculate your cost of sale.
4. Why is eBay removing the Basic Store?
The decision to retire the Basic Store is aimed at simplifying selling for sellers. The functionality and ‘extras’ available within Basic and Featured Stores are very similar, making fees the primary reason people choose one over the other. The new subscription fee for a Featured Store ($24.95 a month) offers a cheaper price for Featured Store owners and more functionality for Basic Store owners.
5. What do I need to do if I currently have a Basic or Featured Store?
If you have a Basic Store:
- Upgrade to the new Featured Store offering from 16 May 2012 and take advantage of additional features including:
- 10 additional customisable pages in your Store
- Advanced Store traffic reporting (includes visitor path analysis and bid and Buy It Now tracking).
- While fees changed on 16 May to align with new Featured Store fees, the Basic Store will not retire until later this year. Basic Store subscribers who have not already done so should migrate to the new Featured Store offering.
If you have a Featured Store:
You don’t need to make any changes, just enjoy the reduced subscription fees from 16 May. Fees will be pro-rated on your first invoice following the changes.
6. Which listing upgrade features are being removed and when is this happening?
The following listing upgrade features will be removed via a phased approach starting in May 2012:
- Bold
- Border
- Featured Plus
- Highlight
- Home Page Featured
- Value Pack
- Listing Designer
7. Why is eBay removing these listing upgrade features?
eBay is removing listing upgrade features that both buyers and sellers have told us add little value to a listing. The features that buyers in particular told us create a better buying experience, like Gallery and Supersize, are now available to sellers as FREE upgrades to encourage their use and improve seller success.
8. Why has eBay made changes to fees again so soon?
eBay is evolving and as communicated in 2011, simplifying and better aligning the fee structure to encourage better listing and selling practices is a major piece of that evolution. While we understand constant change can be difficult to manage as a business, this phased approach (with ample notice at each stage) is aimed at allowing businesses and sellers more time to slowly adapt their practices.
9. I’m a PowerSeller. Why can’t I get access to the 30 free listings per month?
The 30 free listings per month offer is aimed to encourage the non-store sellers who sell casually and sell only a small number of items each month to become more regular sellers. As a PowerSeller with large transaction volumes on eBay you should consider opening an eBay Store.
Eligibility and exclusions
*Eligibility criteria: To qualify for 30 free listings per month, members must have a Registered Address in Australia, must not be a PowerSeller, must not be registered as a business, and must not be a Store subscriber. Listings must be single quantity and not fall within excluded categories (see below).
**Excluded categories:
- Business > Businesses for Sale
- Cars, Bikes, Boats > Aircraft
- Cars, Bikes, Boats > Boats
- Cars, Bikes, Boats > Caravans, Motorhomes
- Cars, Bikes, Boats > Cars
- Cars, Bikes, Boats > Motorcycles
- Cars, Bikes, Boats > Trucks, Commercial Vehicles
- Cars, Bikes, Boats > Other Cars, Bikes, Boats
- Home & Garden > Real Estate
- Services
- Tickets, Travel > Flights
- Tickets, Travel > Tickets
- Tickets, Travel > Travel
- Tickets, Travel > Vouchers, Gift Certificates
