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Important fee changes to Basic & Featured Store subscriptions

From 15 September 2012, the monthly subscription fee for Featured (and until it’s retired, Basic) Stores will increase from $24.95 to $49.95. 

This increase has become necessary as the fee changes made earlier this year (most of which were reductions) incentivised more sellers than expected to take advantage of Stores pricing. Buyers have different expectations about the service they receive when dealing with businesses compared to individual sellers, and Stores on eBay have become the easiest way for buyers to identify a business.

This new subscription fee is aimed at allowing the more serious businesses on eBay to continue operating a Store, while individual sellers should consider taking advantage of the 30 free listings* available every month.

We encourage you to consider operating a Store if you are running a business on eBay.com.au.

Learn more about the benefits of operating an eBay Store.

Frequently Asked Questions

1. What is changing?

Basic/Featured Store Monthly Subscriptions will increase from $24.95 per month to $49.95 per month.

2. Why are we making this change?

Effective 15 September, the monthly subscription fee for Basic / Featured stores will increase to $49.95.  This has become necessary as the fee changes made earlier this year incentivised more sellers than expected to take advantage of Stores pricing. Buyers have different expectations about the service they receive when dealing with businesses compared to individual sellers, and Stores on eBay have become the easiest way for buyers to identify a business.

This new subscription fee is aimed at allowing the more serious businesses on eBay to continue operating a store, while individual sellers should consider taking advantage of the 30 free listings* available every month.

In total, the May and September 2012 fee changes represent an overall reduction in fees for the vast majority of sellers.

3. What are the benefits of operating an eBay store?

  • Low BIN insertion fees 
  • Cheaper multiple-quantity listings – Basic and Featured Store subscribers pay one low insertion fee, so if you’ve got lots of identical products, load them into one listing
  • Lower final value fees – either 6.0% or 7.0%, depending on your Store subscription level, and with $100 cap per item
  • Access to longer durations for Buy It Now listings – 30-day and Good ‘Til Cancelled
  • FREE Selling Manager Pro – normally $9.95 per month
  • Access to powerful site marketing tools.

Learn more about eBay Stores.

4. Do I need to do anything?

It is optional for any seller to subscribe to a Store. You can unsubscribe from a Store at any time. If you choose to continue with your Store subscription, the new fee will automatically appear on your invoice (pro-rated from 15 September). We encourage you to consider whether operating a Store is necessary for you in selling on eBay.com.au

5. Will there be further changes to fees?

There are no further fee changes scheduled for 2012.

6. When does the new fee come into effect?

The new fee comes into effect at 00:00:01 (midnight + 1s) on 15 September 2012 AEST. Monthly Store subscription fees will be pro-rated from 15 September and will automatically appear on your invoice.

7. Why are Basic and Featured Store fees the same?

As announced in March, in an effort to simplify selling for sellers, the Basic Store will be retired later this year.  The functionality and ‘extras’ available within Basic and Featured Stores are very similar, making fees the primary reason people choose one over the other.

8. Will closing my Store be instant?

In most instances, cancellation of your Store subscription is instant and you can discontinue your subscription anytime you like. However, the following rules apply:

  • If you unsubscribe from a Store within the first 30 days of opening a Store, you will be charged for a minimum of 30 days
  • If you unsubscribe from your Store package after the first 30 days, you will be charged only for the number of days you have used the Store pro-rated over the days of the month.

Please note that all your Buy it Now listings will automatically end when you cancel your Store subscription. Auction listings will remain active.



* Eligibility and exclusions

To qualify for 30 free listings per month, members must have a Registered Address in Australia, must not be a PowerSeller, must not be registered as a business, and must not be a Store subscriber. Listings must be single quantity and not fall within excluded categories (see below).

Excluded categories:

  • Business > Businesses for Sale
  • Cars, Bikes, Boats > Aircraft
  • Cars, Bikes, Boats > Boats
  • Cars, Bikes, Boats > Caravans, Motorhomes
  • Cars, Bikes, Boats > Cars
  • Cars, Bikes, Boats > Motorcycles
  • Cars, Bikes, Boats > Trucks, Commercial Vehicles
  • Cars, Bikes, Boats > Other Cars, Bikes, Boats
  • Home & Garden > Real Estate
  • Services
  • Tickets, Travel > Flights
  • Tickets, Travel > Tickets
  • Tickets, Travel > Travel
  • Tickets, Travel > Vouchers, Gift Certificates