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Listing best practices


To remain competitive in an increasingly global, retail ecommerce environment, sellers need to provide professional service and an engaging shopping experience that buyers now expect.

By incorporating the following best practices into your listings and selling policies, you’ll provide buyers with a great experience, boost the visibility, relevance and ranking of your items in search results, and benefit from greater sales.

Good listing example

The Good listing example and best practices tips below show how to incorporate best practices when creating your listing.

Download a PDF version of Good listing example

Best practices tips

Detailed, accurate listings 

Maximise your item title:

Describe your item in detail:

Note: Make sure the information in your listing description doesn’t contradict the other information contained in your listing.

High quality images

Buyers want it fast, free and with an option for returns

Free and fast postage & handling:

30+ day return policies: