Listing best practices
To remain competitive in an increasingly global, retail ecommerce environment, sellers need to provide professional service and an engaging shopping experience that buyers now expect.
By incorporating the following best practices into your listings and selling policies, you’ll provide buyers with a great experience, boost the visibility, relevance and ranking of your items in search results, and benefit from greater sales.
The Good listing example and best practices tips below show how to incorporate best practices when creating your listing.
Download a PDF version of Good listing example
Maximise your item title:
- Include keywords that buyers will search for, unique or descriptive attributes
- Include Subtitle to make your listing stand out.
Describe your item in detail:
- Provide detailed, accurate item descriptions. Organise your description in sections and put each section into separate paragraphs
- First describe your item. Include information like size, colour, age, manufacture date, flaws, company/artist/author, notable features or markings
- After describing the item, you may wish to include a personal story about the item
- Add any postage or return policy information you wish to include
- Finally, add any additional information you wish to include on the listing
- Add item specifics to give buyers the essential information about your item. Use as many item specifics in your listing as possible. Select from the item specific options eBay provides whenever there’s an exact match
- List with the eBay catalogue whenever there’s a product match for your item.
Note: Make sure the information in your listing description doesn’t contradict the other information contained in your listing.
High quality images
- Provide up to 12 high quality pictures per listing – they’re now free! But make sure you upload at least one picture for every listing
- Ensure a minimum longest-picture-side length of 500 pixels – recommended image size is 1,000 pixels on the longest side (1,600 on the longest side for Supersize)
- Photograph your item from different angles to give your buyers an accurate representation of the item you’re selling
- Don’t add borders or text to your pictures – this distracts from your item
- Make sure you upload your own picture as the primary listing photo when using the eBay catalogue to list an item that is not brand new. If selling a used item, don’t use the stock photo as your main picture for used items listed with the catalogue.
Buyers want it fast, free and with an option for returns
Free and fast postage & handling:
- Provide free postage and state one-day handling time
- Offer options:
- Provide an express postage option
- Offer tracking on parcels, especially those over $25.00.
30+ day return policies:
- Offer 30 day returns for money back to give buyers peace of mind that they will be satisfied.